Product Marketing Manager

EASE Defined: Entrepreneurs, Adapting, To Serve, Each Other

EASE offers; A predictive talent management system that gives organizations access to a tailored and a screened pool of on-demand professional remote talent.

Description: Product Marketing Managers drive action through the company mainly through written documents supported by presentations. Here is a list of the most common documents that you may be asked to create.

  • Market strategy document
  • Launch plan
  • Marketing plan (participate in the creation of)

Responsibilities:

  • Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives
  • Excellent written and verbal communication skills, possibly including some copywriting skills
  • Subject matter expertise in a particular product or market. This should include specific industry or technical knowledge
  • Deep understanding of how a product is sold and the channels they are sold into
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing, and Product Management is especially important

    Required Experience and Knowledge

    • Develop and evolve market segmentation for each product offering
    • Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques
    • Create consistent positioning statements, messaging, and associated proof points. This source material is used by marketing to generate public-facing marketing collateral
    • Write compelling copy for different collateral types and audiences
    • Create and present information about products and the markets these products serve
    • Represent the company at all times and with virtually any audience to explain the customer-led benefits of the product line