Emergence Program Growth Marketing with Ease
These students would get to work with our CEO Nathan Harris who is an innovative marketing expert and speaker. You would have the opportunity to support our companies marketing campaigns and gain access to exclusive networks. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. We plan on fulling this role very soon.
Growth Marketing overview:
Make your first growth plan
Analyze business’ funnel, pinpoint ideal conversion rates and improve them by finding the appropriate channels
Craft your Inbound Marketing Stack
Install and configure all the tools you’ll need to grow your conversion, calculate and understand your customer’s or user’s behavior and transform your site into a true marketing tool that will help you scale a business
Locate your users and establish procedures that will better inform them and ensure they end up on your website. Meticulously analyze each channel’s results and focus on the ones that bring you higher quality traffic.
Identify your audience and establish your communication strategy
Learn from using special tools to discover your audience and understand their behaviors. Communicate with your users or customers through multiple channels and lists that you’ll create through web-scraping. Operate only whilst emphasizing the value you bring to your user or customer and learn how to effectively communicate without spamming or annoying them
Create a viral marketing campaign
Choose the right concept that aligns with the business or your business’ needs. Learn how to execute a campaign, how you’ll oversee it and how you’ll optimize it to ensure you get the best possible results.
Advanced PPC Advertising
Learn how you can automate your PPC campaigns, optimize its performance, and pick the channels that will give you better and more effective results
Perform Engineering-as-marketing Techniques
Use various tools we’ll provide (and others we’ll teach you about) to discover innovative ways to bring users to your site, blog, application, or eshop
Excelling in Content Management
Learn how to use content as a tool that will bring you users, and how you can distribute it in the most effective ways. Use content in a smart way (it’s considered an expensive channel) to bring tangible and measurable results.
Learn how to use your profile to acquire customers
Social selling is the process of developing relationships as part of the sales process. In the old days, social selling would require an offline sales team and traditional selling skills. Today this process can take place via any social networks such as LinkedIn, Instagram, Facebook, and Pinterest. We will teach you how to identify the right social media platform for your audience - that’s the platform where the largest marketing segment is for your business - and all the tools, techniques and mechanisms to not only start the conversation, but also to gather as much information as possible about them, and track the entire user acquisition journey from the first “touch” to the moment they become paying users of your product or service.