EASE Defined: Entrepreneurs, Adopting, To Serve, Each Other

EASE offers: A cloud-based workforce solution helps businesses manage their independent contractors and freelance workforce all in one place.

Remote placement: giving freelancers the autonomy to live the life they want.

Matching: Ease screens candidates to make sure they’re the right fit for specific clients.

Our client is looking to contract a versatile digital media professional that can also manage PPC and SEM campaigns in addition to online media buying and planning for clients. The Digital Media Buyer/Planner will be responsible for the daily management and working with their Marketing team. This is a fantastic opportunity to work with a reputable freelance network and gain new clients!

Primary Responsibilities:

  • Target CPC .02 - .03 cents
  • Negotiate, purchase, and monitor digital ad space for multiple clients
  • Build data-driven media plans across channels
  • Conduct post-buy media analysis and report on results
  • Optimize media spend making real-time adjustments to ads, targeting, bidding and buying
  • Analyze media spend datasets and create regular reports gauging effectiveness and tracking against key campaign targets and goals
  • Utilize Quantcast or MRI to build strategic digital media plans
  • Provide daily strategy and tactical recommendations to Media Director and Supervisor • Lead and supervise the trafficking of digital campaigns
  • Provide mentorship and direction to media buyer/planner

Additional Skills:

  • Experience utilizing third party data to inform media plans
  • Experience with ad servers
  • Proficient using online channels such as YouTube, Facebook Ad Manager, Twitter, Google, Bing, etc.
  • Ability to assist with PPC (pay-per-click) and SEM campaigns as well as read and define analytics using Google AdWords, AdCenter, etc.
  • Must be able to develop and present customized client reports
  • Technical knowledge: Excel (graphs, pivot tables, complex formulas, VBA); Quantcast; DoubleClick; Advantage; SmartPlus; MRI Qualifications:
  • 5+ years of professional digital media buying and planning experience
  • Bachelor’s degree in related field of study